Sales Effectiveness 101: 5 Steps to a Successful Sales Strategy
In order to remain viable, a business must be able to create and maintain customers in a cost-effective way. After all, it is your customers’ dollars that keep the doors open and the lights on. Your company’s sales effectiveness relies on experienced leadership, a well-trained sales team, and a successful sales strategy. The goal of a sales strategy is to build your customer base and transition prospects into paying customers. Whether you’re launching a new product line or assessing your … Read More