Sales Secrets: How a Unique Selling Proposition Increases Conversions
In every sales effectiveness training program, sales professionals learn that customers don’t buy products/services – they buy solutions to their problems; they buy excitement; they buy hope. And yet, many business and sales leaders continue to position their messaging from the company’s perspective. By identifying your competitive advantage and using it to craft a unique selling proposition, you begin to unlock messaging that not only resonates with your customers but also prompts action. What is a Unique Selling Proposition (and … Read More