Profit Potential: Assessing The 4 Categories of Products & Services

If you’re like most business leaders, you want to maximize the profitability of your products and/or services.  But you also likely recognize that success means managing your time and resources effectively.  Before launching a new sales strategy or marketing campaign, it’s important to first look at the profit potential of each of your products/services – empowering you to make the best decisions possible for allocating your resources. The 4 Categories of Products and Services Step back and think about your … Read More

Sales Tips: 5 Questions Your Sales Team Needs to Answer

To build a high-performing sales team, many business leaders search for the latest sales tips and techniques while overlooking their team’s foundational knowledge. The most effective salespeople are proactive in learning as much as they can about their company, its products/services and its customers, but imagine the impact if your entire sales staff was armed with that knowledge. Sales Question #1 – What Are We Selling? Talk about the impact your products or services can have. Instead of simply knowing … Read More

3 Sales Mistakes That Are Hurting Your Business

For how long could you sustain your business without making sales? If you’re like most business owners, the answer is not very. Fundamentally, your business depends on your team’s ability to close sales – because, without that revenue, you simply can’t keep your doors open. So, it’s incredibly important to focus on your sales processes and be sure you aren’t allowing sales mistakes to stand in the way of your continued success. If your sales efforts aren’t living up to … Read More

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