Many business leaders spend a good deal of time and resources trying to create an impactful marketing strategy and/or winning sales strategy – only to find that it doesn’t translate into increased conversions. Often times, it’s because an integral step was missed: defining the company’s competitive advantage. The truth of the matter is that customers don’t think like we do about our business. They don’t care about your products or services; they care about the solutions you provide. There’s a … Read More