The 2 Most Overlooked Secrets to Customer Satisfaction (and Employee Engagement)

From small business owners to CEOs of global corporations – we’re all searching for ways to develop a growing, loyal base of customers.  After all, logic says that the more satisfied customers you have, the better your bottom line will be.  And, while that’s not wrong, this type of anecdote doesn’t provide any answers to the question on all of our minds: how do I maximize customer satisfaction? Back in 2001 – when Continental Airlines was transforming from one of … Read More

Define Your Competitive Advantage: How Do You Line Up?

Many business leaders spend a good deal of time and resources trying to create an impactful marketing strategy and/or winning sales strategy – only to find that it doesn’t translate into increased conversions. Often times, it’s because an integral step was missed: defining the company’s competitive advantage. The truth of the matter is that customers don’t think like we do about our business. They don’t care about your products or services; they care about the solutions you provide. There’s a … Read More

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