Financial Assessments: 4 Financial Ratios Business Owners Need to Understand

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The financial health of your business is integral for accessing new funding, planning new initiatives and driving stable growth. Financial assessments help business owners understand what’s standing in the way of next-level growth by quantifying GAPS in current practices and future goals. This type of deep-dive begins with an exploration of the financial ratios that are most relevant to your operations. Financial ratios are commonly used by lenders and investors to measure stability, but they’re also a powerful tool for … Read More

Sales Effectiveness 101: 5 Steps to a Successful Sales Strategy

In order to remain viable, a business must be able to create and maintain customers in a cost-effective way. After all, it is your customers’ dollars that keep the doors open and the lights on. Your company’s sales effectiveness relies on experienced leadership, a well-trained sales team, and a successful sales strategy. The goal of a sales strategy is to build your customer base and transition prospects into paying customers. Whether you’re launching a new product line or assessing your … Read More

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