Profit Potential: Assessing The 4 Categories of Products & Services

If you’re like most business leaders, you want to maximize the profitability of your products and/or services.  But you also likely recognize that success means managing your time and resources effectively.  Before launching a new sales strategy or marketing campaign, it’s important to first look at the profit potential of each of your products/services – empowering you to make the best decisions possible for allocating your resources. The 4 Categories of Products and Services Step back and think about your … Read More

The 3 Closing Techniques Your Sales Team Needs to Know

All too often, sales directors and executives consider the importance of developing an effective sales strategy over developing the skills of their sales team.  While, of course, a sales strategy is integral to sales success, it’s meaningless unless you also have a team who can implement it.  From prospecting to overcoming objections to closing techniques, sales skills are learned and honed over time. When approaching the final stages of the sales process, it’s common for anxiety to build inside the … Read More

Sales Funnel 101: What It Is and Why You Need It

Although most of us wish the sales process was as simple as “a prospect has a need” followed by “the prospect buys from us” – we all know that’s not the case.  The truth is that the sales process is complicated and challenging, and we’re all constantly looking for ways to close more deals and drive more sales.  This is where your understanding of the sales funnel comes into play. What is a Sales Funnel? From identifying that they have … Read More

Consult a Certified Coach Today at No Obligation!